Vogue tires... a small company that did something the biggest car companies never did... invented the white wall!

Harry Hower, a chauffeur in the Chicago area in the early 1900s, got into the tire business and proposed an idea about the whitewall to the Woodbury family. By 1918, the Woodbury�s and Harry were in business and the Vogue Tyre Company was born. Over the decades, celebrities and notable people have used Vogue Tyre products on their vehicles with Vogue whitewall tires.

In 1928, Mr. Lloyd Dodson contracted with Vogue Tyre owners Harry Hower and Margaret Woodbury to begin selling their distinctive whitewall tires. When the Great Depression hit in 1929, he turned to the local entertainment industry to sell upscale tires to the movie stars. In 1942, he bought Vogue Tyre and remained its chairman until his death.

https://en.wikipedia.org/wiki/Vogue_Tyre

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