clever ad from Lokar
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the complete story of the 1973 Olds 98 commercial at Mackinac, The Oldsmobile, The Skunks, and the Bridge (Thank you Chuck!)
The Leo Burnett Ad Agency was to produce a commercial for the 1973 Olds 98. One of the new features on the car was a new-fangled Air Filter that filtered out unpleasant odors...a first in the industry, I guess. The setting was a family traveling in their Olds 98 throughout beautiful northern Michigan . The commercial was more or less through the eyes of the two children in the backseat ... two perfect offspring of two perfect parental units. While marveling at the beauty that is Michigan, the dramatic demonstration was to be that the filter un-stunk the stinks that happen along life's highways. The drama was to reach a crescendo with the discovery of 3 skunks on the side of the road. Well, at least there were supposed to be 3. Unfortunately, a local bear decided that his evening meal that night would be one of our star stinkers. He peeled back the chicken wire that made up the skunk cages and chowed down on one of our salt and pepper beauties. It was a minor tragedy, because we st...